Britain on Wednesday announced a slew of initiatives for India and reiterated the centrality of education to holistic growth and called for strengthening of India-UK ties.
"The future of science and innovation depends on collaboration and India continues to be a vital science partner for the UK," said British Science Minister Jo Johnson at the launch here of the initiative "Study UK: Discover You" as the new face of British education.
Highlighting the collaboration opportunities in the international education sector, he also announced the launch of a report on "the future of design education in India".
"Through the Newton Fund, we're working together to improve the lives of millions across the world... We are continuing to look at opportunities to expand this partnership to include funding for social science and humanities programmes," the Minister said.
British Council Director Alan Gemmell said: "The partnership between UK and India cuts across all segments of the education sector, therefore there is a need to bring together the best practices from both countries to strengthen this bond."
"As it emerges from the 'future of design education' report, there is an increased demand for designers from India to cater to a large potential market," Gemmell added.
With an aim to reach out to digital natives, the campaign "Study UK: Discover You" channels will reflect the importance of online research and social media in students' decision making.